Think Different – Apple Advertisement

When developing the Think Different ad campaign, Lee Clow from Apple’s agency TBWA\Chiat\Day asked Steve Jobs to narrate the ad. Steve was reluctant initially because he didn’t want people that viewed the ad to relate to him, but the Apple. He finally obliged but in the end, Apple choose to use Richard Dreyfus’ voice.

Featuring: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon & Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart & Bernt Balchen, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso. The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.

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